Adventures in Crowdsourcing: Boaty McBoatface
The Boaty McBoatface brouhaha has crystallized the dilemma of social media marketing: To what extent should you put your brand in the hands of the public? James Heskett wants to know if you would pick the Boaty name or scuttle the whole idea. Please share your thoughts in the comments section.
by James Heskett The Internet is a wonderfully democratic device that brings large numbers of people…
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