Customer Service Week emphasizes the importance of customer service and celebrates the people who provide customer service daily. The celebratory week is an effective way for organizations to improve morale, motivation and teamwork; raise awareness of the importance of customer service; and thank internal departments for their support. Customer Service Week is held during the first full week of October each year.
There are simple things any company can implement to recognize their employees who provide customer service both internally and externally. Here is a look at how the American Psychological Association celebrated Customer Service Week this year.
At APA we hosted a number of activities, both fun and educational, during Customer Service Week. This year our theme was Celebrating Everyday Heroes.
The main event was an Open House of Heroes. Employees were invited to dress as their favorite superhero and participate in competitions to win prizes.
APA’s executive managers welcomed employees to the event and operated the Wheel of Customer Service activity. Employees spun a wheel and were asked to answer a corresponding customer service-related question such as, “Can you describe a time when you went above and beyond for a customer?” Employees also had the opportunity to recognize their colleagues for being a customer service hero and give them a superhero alias. These notes of appreciation were then posted in the lunchroom for everyone to see.
Another popular activity was the employee spotlight, titled Unsung Heroes. Each day a different employee was featured, sharing a time when they were a customer service hero.
For a causal learning opportunity, APA’s executive director of membership recruitment and engagement gave a lunch-time talk on how employees can provide excellent customer service and how the membership office can help other departments do the same. One person from each major office attended and reported back to their group.
All week long employees were encouraged to wear their “Everyday Hero” wrist band, given out to all employees. Whenever a member of the Customer Service Week committee caught someone wearing their band, they received a raffle ticket. At the end of the week prizes were given to employees who engaged in the week and reminded others that they are everyday heroes.
Even implementing one activity can go a long way to appreciate customer service providers and improve customer service.
Editor’s note: This post is part of an ongoing series that shares some of the initiatives, events and activities that support employee health and well-being at the American Psychological Association. We don’t only talk about how businesses and organizations can be psychologically healthy. It’s a model we’ve also adopted ourselves.
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Katelynn Wiggins is assistant director of the Staff Initiatives Office, which is part of APA’s Center for Organizational Excellence.
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