Showing posts with label February 17. Show all posts
Showing posts with label February 17. Show all posts

#SampleSunday Sinful Science, a Miss Fortune mystery

Anubis, the ancient Egyptian god of the underworld, was a man with a wolf's head. The Navajo skin walkers could turn into any animal they pleased. And of course there was the Hồ tinh, Hanoi's nine-tailed fox.
from #SampleSunday Sinful Science, a Miss Fortune mystery

Can brain activity predict chocolate sales? In search of the buy button

Have researchers really found the holy grail of neuromarketing? By guest blogger Julia Gottwald Coming up with the perfect recipe for crisps or the ideal marketing strategy for a soft drink used to depend on explicit measures. In focus groups and surveys, consumers were asked which product tasted best or which commercial was most appealing. […]
from Can brain activity predict chocolate sales? In search of the buy button