Which Hot Button Words Are Dealbreakers in Relationships? (I’ll say “fava beans” and “Chianti”)

I was reading about certain words that should never be used in advertising because they yield poor results. The article pointed out that people are far less likely to click on the word “submit” on a web site because it is too committal. As an alternative, “click here” is better, and “click here to receive […]
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Which one is the “I love you, man”?

There are certainly different types of drunks. “Sober Dave is boring, you should hang out with Drunk Dave, he’s wild!” or “She is usually a sweetheart, but watch out, she’s a mean drunk.” Having documented the transition to our drunk alter-egos for 100s of years, we are no strangers to the concept of drunk personality […]
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