If you’ve always wanted to own the brand name of a venerable but defunct supermarket company, now is your opportunity. After A&P filed for bankruptcy for the second time in five years and the last time ever, the company is getting rid of the last of its assets. The leases and locations of individual stores were sold off to rival grocery chains, and now what’s left are brands, customer names, and e-mail addresses.
Brands for sale include A&P, Pathmark, Waldbaum’s, Super Fresh, Food Basics, Best Cellars, and all of the company’s current and former in-house brands, which could be mined for their nostalgia value.
Read more: A&P Brand Names And Customer Data Are Up For Auction
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Filed under: Writing Tagged: A&P, brands, business, opportunity, what's in a name
from A&P Brand Names And Customer Data Are Up For Auction
