Island Confidential: business

If you’ve always wanted to own the brand name of a venerable but defunct supermarket company, now is your opportunity. After A&P filed for bankruptcy for the second time in five years and the last time ever, the company is getting rid of the last of its assets. The leases and locations of individual stores were sold off to rival grocery chains, and now what’s left are brands, customer names, and e-mail addresses.

Brands for sale include A&P, Pathmark, Waldbaum’s, Super Fresh, Food Basics, Best Cellars, and all of the company’s current and former in-house brands, which could be mined for their nostalgia value.

Not in the market for intellectual property? How about a nice mystery novel?

SPECIAL PREORDER PRICE FOR THE CASE OF THE DEFUNCT ADJUNCT

~~3.99~~ .99 introductory price through December 7

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Filed under: Writing Tagged: A&P, brands, business, opportunity, what's in a name
from A&P Brand Names And Customer Data Are Up For Auction

Maybe the one-star review, that bane of every author’s ego, isn’t such a bad thing after all.

Stanford Daily reports that the only thing worse than bad publicity is no publicity.

By measuring the size of sale spikes in the week following the release of each book review, the study showed two main points: positive publicity benefited all titles and the bad publicity only helped lesser-known and obscure authors.

Just one more reason to stop fretting about reviews, and sit down and write another, better, book.

The original study is here.

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THE MUSUBI MURDER Amazon / B&N /Powell’s /Audible / iTunes

Filed under: Impression Management, Science!, Writing Tagged: books, business, career advice, context matters, marketing, Reviews, science, Unintended Consequences, Writing
from Bad book reviews = great sales?