Grab some cheesecake—Dorothy, Rose, Blanche, and Sophia are coming home. Dorothy Zbornak, Rose Nylund, Blanche Devereaux, and Sophia Petrillo have long been heroes for fans of the iconic 1980s sitcom The Golden Girls. Now, the National Entertainment Collectibles Association (NECA)—purveyor of fine pop culture collectibles—is giving them the action figure treatment with a brand-new line of … Continue reading The Golden Girls Are Being Turned Into Action Figures
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We Know Where the Bodies are Buried
Showing posts with label July 24. Show all posts
Showing posts with label July 24. Show all posts
Bad book reviews = great sales?
Maybe the one-star review, that bane of every author’s ego, isn’t such a bad thing after all.
Stanford Daily reports that the only thing worse than bad publicity is no publicity.
By measuring the size of sale spikes in the week following the release of each book review, the study showed two main points: positive publicity benefited all titles and the bad publicity only helped lesser-known and obscure authors.
Just one more reason to stop fretting about reviews, and sit down and write another, better, book.
The original study is here.
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Filed under: Impression Management, Science!, Writing Tagged: books, business, career advice, context matters, marketing, Reviews, science, Unintended Consequences, Writing
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