Maybe the one-star review, that bane of every author’s ego, isn’t such a bad thing after all.
Stanford Daily reports that the only thing worse than bad publicity is no publicity.
By measuring the size of sale spikes in the week following the release of each book review, the study showed two main points: positive publicity benefited all titles and the bad publicity only helped lesser-known and obscure authors.
Just one more reason to stop fretting about reviews, and sit down and write another, better, book.
The original study is here.
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Filed under: Impression Management, Science!, Writing Tagged: books, business, career advice, context matters, marketing, Reviews, science, Unintended Consequences, Writing
from Bad book reviews = great sales?
